Background & Vision
For many years before starting Milestone Events Group, the founders were deeply involved in the North Bay and Wine Country events community.
Leslie and Marshall Bauer owned and developed the area’s largest event rental company for a decade until they sold it to a group of investors who grew it into California’s most significant event rental company. While they managed this business, providing services for up to 200 parties per week during the season, it became evident that the primary sites where they worked needed help producing events. This was often the case, as most of these locations were wineries, and the primary business of wineries was making and selling wine. In many cases, events were an afterthought, or if not that, were often characterized by high event personnel turnover and a production process that focused on the convenience of the site personnel rather than the client.
Following the sale of the company and a much-needed long vacation, Marshall and Leslie discussed whether there could be a better way to simplify the event planning process for both the venue and client while enhancing the overall experience and success of the event for all parties involved. They started to explore this idea and met with many colleagues in the industry to collect thoughts, data, and opinions.
After many meetings and discussions, the decision was made to build a business where the event client would come first. Clients would be offered options, value, and service at a higher level than they could get through the existing venue search, selection, and event production method.
In March of 2014, Milestone started operations. In the years since, the Milestone team has grown and helped hundreds and hundreds of clients find a site for their event and, more importantly, the right site, allowing clients to keep within their budgets, enjoy a much less stressful planning experience, and create an excellent experience for themselves and their guests.