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Innovations in Event Management

A Message from Milestone Events group

Use it or Lose it

Use it or Lose it

Your event permits are a finite resource.

The absolute number cannot be rolled over from one year to the next and given their economic value, it’s a good idea to maximize them annually.

We generate the largest number of qualified event inquiries in Sonoma County and we sell the right clients to the right sites helping to ensure their event goes smoothly and generates positive reviews.

Wineries and other permitted event locations earn on average $7,000 net profit per event. We can help you do this on a success basis, meaning there is no cost to you until we are successful on your behalf.

If you would like to have us help you fill your permitted capacity, just let us know and we can arrange a time to review your needs and see how we can help.

Successful event marketing tactics have been shifting for years.   

As consumers emerge from the COVID era, many of these shifts will have accelerated and sites that hope to return to the old days and old ways will find they are not achieving the success they had envisioned.  Paid web based marketing and marketing tools are now integral foundational elements to enabling site sales success. 

It currently takes 75 web sessions to generate a single inquiry and then 3.5 inquires to generate one site tour.   Backing up from your objectives into the metrics of your web  volume are critical to determining if you can get there from here.  If you are unsure how to do that, click here to review our Marketing Guide that acts as a roadmap to create a world class inquiry generation system for your business.

About Milestone

milestone helps sites maximize event capacity for greater event-related revenue

Over the past 8+ years, Milestone has helped wineries, ranches & other permitted venues maximize income and reduce event related stress while generating hundreds of five star reviews. 

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