Innovations in Event Management
A Message from Milestone Events group
Time to do a SIP project on your events business?”
Client purchasing behavior is changing and different than ever before.
Over 83% of all inquires come from paid internet lead generation.
If you are relying on yesterday’s sources you may find the available volume of inquires will not be meeting your requirements going forward.
If you would like to learn more about how we can help you renovate your systems to generate leads, please give us a call.
TRUTH OF THE MATTER:
Successful event marketing tactics have been shifting for years.
As consumers emerge from the COVID era, many of these shifts will have accelerated and sites that hope to return to the old days and old ways will find they are not achieving the success they had envisioned. Paid web based marketing and marketing tools are now integral foundational elements to enabling site sales success.
It currently takes 75 web sessions to generate a single inquiry and then 3.5 inquires to generate one site tour. Backing up from your objectives into the metrics of your web volume are critical to determining if you can get there from here. If you are unsure how to do that, click here to review our Marketing Guide that acts as a roadmap to create a world class inquiry generation system for your business.
About Milestone
milestone helps sites maximize event capacity for greater event-related revenue
Over nearly 7 years, Milestone has helped wineries, ranches & other permitted venues maximize income and reduce event related stress while generating hundreds of five star reviews.