The average bride visits between 100 and 200 web sites while she is searching for potential sites to host her wedding.
The average web site requires 75 web sessions to generate a single inquiry.
If you are looking to catch more of this business, having 100’s of lines (ads, landing pages, SEO, social media) out there is a good way to boost your inquiry volume.
We would be happy to talk to you about how we can work to support your efforts in filling your pipeline.
TRUTH OF THE MATTER:
Successful event marketing tactics have been shifting for years.
As consumers emerge from the COVID era, many of these shifts will have accelerated and sites that hope to return to the old days and old ways will find they are not achieving the success they had envisioned. Paid web based marketing and marketing tools are now integral foundational elements to enabling site sales success.
It currently takes 75 web sessions to generate a single inquiry and then 3.5 inquires to generate one site tour. Backing up from your objectives into the metrics of your web volume are critical to determining if you can get there from here. If you are unsure how to do that, click here to review our Marketing Guide that acts as a roadmap to create a world class inquiry generation system for your business.
Over the past 6+ years, Milestone has helped wineries, ranches & other permitted venues maximize income and reduce event related stress while generating hundreds of five star reviews.