Odds are, it’s probably that the old way of doing things is no longer working, nothing else. Event coordinator referrals have dried up, and the networking events have stopped working. We know it’s frustrating and challenging, but we also now know that the modern (millennial) bride, finds their venue online. If you aren’t correctly promoting your site with online marketing and the appropriate advertising dollars, your pipeline will dry up, if it hasn’t already. Your property that has a viable event permit is now sitting collecting dust every other weekend where there used to be activity and financial benefit.

Now more than ever, it is time to move your venue to the front lines of modern advertising and marketing. Yes, sites like Wedding Wire, the Knot and Here Comes the Guide are helpful, but without putting some weight into the web, you will continue to sub optimize. Investing time and money into digital marketing is the only way to revive your lead flow into the modern age. In our experience, surrounding yourself with experts in the field and spending significant time and dollars are worthwhile investments. We have helped revive properties that at their peak were doing 50+ events a year but had shrunk to less than 20 over the years. With the appropriate sales and marketing investment, we were able to bring these once powerhouse venues back to their original production numbers within a year of joining our network.

Granted, properties that had their prime some years ago may need a few touch-ups. However, once the sales numbers are there, the decision to upgrade the bridal suite or restrooms is a more manageable investment decision. By focusing your energies on modern marketing and investing the necessary dollars, selling that old powerhouse has never been easier.