The average event sale entails responding to 20-25 inquires and performing 6-7 site tours to get a booking.
Clients that are responded to within 5 minutes are 50% more likely to come to visit your site.
If staffing changes have left your team a bit smaller, please consider talking to us about how we can help support your sales efforts.
TRUTH OF THE MATTER:
Successful event marketing tactics have been shifting for years.
As consumers emerge from the COVID era, many of these shifts will have accelerated and sites that hope to return to the old days and old ways will find they are not achieving the success they had envisioned. Paid web based marketing and marketing tools are now integral foundational elements to enabling site sales success.
It currently takes 75 web sessions to generate a single inquiry and then 3.5 inquires to generate one site tour. Backing up from your objectives into the metrics of your web volume are critical to determining if you can get there from here. If you are unsure how to do that, click here to review our Marketing Guide that acts as a roadmap to create a world class inquiry generation system for your business.
Over the past 6+ years, Milestone has helped wineries, ranches & other permitted venues maximize income and reduce event related stress while generating hundreds of five star reviews.
Book a call with us and learn how you can save up to $1500 on your Wedding
site tour host
Matt is a Sonoma County native. He has worked on the production side of events for over two decades. From bartending, to catering to event planning, Matt has done it all. He co-owned one of Marin County’s premier catering and event planning companies for many years. Matt is passionate about sharing our beautiful wine country and helping to create exceptionally memorable events. When he is not working you can find him mountain biking at Annadel State Park or Skiing in Tahoe, or maybe relaxing at a brewpub after a good trail run. Cheers!